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Privacy Policy

we appreciate the trust you place in us, privacy policy at florencia beauty
FlorenciaBeauty.com Privacy Policy

At FlorenciaBeauty.com we appreciate the trust you place in us when you choose to visit our website and we take that responsibility seriously.

This Privacy Policy is effective as of May 23, 2023 and describes how we collect, use and safeguard the personal information you provide to us when you use the Florencia Beauty Website at http://www.florenciabeauty.com (this "Site").  

Questions Concerning Our Privacy Practices 

If you have any questions or concerns regarding this Privacy Policy, please contact us by telephone at 707-789-0168 or by email at info@florenciabeauty.com. If you prefer to write us, our postal address is: 718 E. Washington St. Petaluma, CA 94952.  

What is Personal Information? 

As used in this Privacy Policy, the term "personal information" means information that identifies you personally, either alone or in combination with other information available to us.  

This Privacy Policy May Change 

We reserve the right to update or modify this Privacy Policy and any Privacy Notice, at any time and without prior notice, by posting the revised version of the Privacy Policy or Privacy Notice on this Site.

Your use of this Site following any such change constitutes your agreement that all personal information collected from or about you through this Site after the revised Privacy Policy is posted will be subject to the terms of the revised Privacy Policy.

From time to time, for example, because of changes in the law or technology or the way we operate our business, we may ask your permission to use the personal information we have collected from you in new or different ways. We will do this by sending you a notice by e-mail or postal mail at the last e-mail or postal address you provided us, asking you to agree to the change. If you do not agree to the change, we may, at our discretion, delete all or some of your personal information from our databases to avoid using your information in ways to which you have not consented.
You may access the current version of this Privacy Policy at any time by clicking on the link marked "Terms, Conditions and Privacy" at the bottom of each page of this Site.

This Privacy Policy was last revised on May 23, 2018 and is effective as of that date.  

What Personal Information Do We Collect on This Site and How Do We Use It? 

We collect the personal information you knowingly and voluntarily provide when you use this Site, for example, the information you provide when you purchase a product or ask to be added to our mailing list.

We use the personal information you volunteer through this Site (about yourself and others) to provide the information, products and services you request and for any other purpose we identify to you in a specific Privacy Notice. For example, when you provide a shipping address, we use that information to ship the products you have purchased to that address. When you sign up to receive our e-mails, we use your contact information to send you information and offers we believe will be of interest to you.

We also use the personal information you provide (about yourself and others) for other business purposes such as customer service, fraud prevention, and providing you with information and offers we believe may be of interest to you. For example, when you purchase our products, we ask you for your email address. We use your email address to send you information about your order, and we also add your email address to our mailing list. You may ask to have your contact information removed from our mailing list at any time by notifying us in an email.

Finally, we may remove the information that identifies you personally and study the balance of the information we collect through this Site to improve our programs and services, to improve the content, functionality, navigation and usability of this Site, to better understand the needs and interests of our customers and potential customers, and to better market our programs, services and products.  

Does Florencia Beauty Share My Personal Information? 

Service Providers: We may share personal information collected through this Site with companies and organizations that perform services on our behalf, for example, companies that provide support services to us (such as credit card processing services, data storage services, and web hosting services) or that help us market our products and services (such as third-party e-mail marketing companies). These third parties are required by contract to use the personal information  we share with them only to perform services on our behalf and to treat your personal information as strictly confidential.

Protection of Our Site and Others: We may disclose personal information you provide through this Site when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce or apply our Site Terms and Conditions and other agreements; or to protect the rights, property or safety of Florencia Beauty, our users or others; and to protect your vital interests.

Business Transfers: Information submitted to this Site is an asset of Florencia Beauty and will become part of our normal business records. Your personal information may be transferred to another company that has acquired Florencia Beauty or one of our Florencia Beauty databases, for example, as the result of a sale, merger or reorganization. If such a transfer occurs, the acquiring company's use of your personal information will still be subject to this Privacy Policy and the privacy preferences you've expressed to us. 

How Does Florencia Beauty Protect Personal Information? 

We take reasonable precautions to provide a level of security appropriate to the sensitivity of the personal information we collect. For example, our Site uses Secure Sockets Layering (SSL) to encrypt your personal credit information, including your credit card number, before it travels over the Internet. SSL technology is the industry standard for secure online transactions. For your protection, we use your full credit card number only to process your transaction; only the last four digits are stored in our permanent records.

Although we use reasonable measures to help protect your personal information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases.

Links to and from Other Web Sites - Our Site may offer links to other sites. Other sites have their own policies regarding privacy. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have linked to our Site through another site. For example, in certain cases you may have linked to this Site through banner advertising on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.  

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to read Shopify's Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).


Here is a list of cookies that we use. We've listed them here so you that you can choose if you want to opt-out of cookies or not. _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc). _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider's internal stats tracker to record the number of visits _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer. cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart. _secure_session_id, unique token, sessional storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


The Site is not directed nor targeted to children under the age of 13. We do not use the Site to knowingly solicit data from or market to children under the age of 13. If you are under the age of 13, do not provide us with any personal information. If we learn that someone under 13 has provided personally identifiable information to this Site, we will use reasonable efforts to remove such information from our databases.  

What we don’t do with your personal information

We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other companies for the marketing of their own products or services.

Your Consent to This Privacy Policy 

By using this Site, you are expressly agreeing to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy, you may not use this Site.

Governing Law 

This Privacy Policy is part of our Terms and Conditions and, as such, shall be governed under the laws of the State of California, United States of America without regard to its conflicts of law provisions.